12 Great Reasons To Have A Niche Website

A Niche Website

I’ve heard that there are well over 3 billion and closer to 4b internet surfers as of 2017. That’s such a huge number of potential viewers to your website with the sales revenue to go along with the visitors. This can proceed from day to day, 24/7 month after month, indefinitely. Listed in this article are 12 Great Reasons To Have A Niche Website.

There is the potential to draw or attract 100,000′s of visitors to your site via various methods like article writing for sites and online publications, social media like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., email marketing and many other methods including paid traffic.

All of these individuals from all over the world are looking for information of some sort, answers to their questions or solutions to problems and also they are looking to purchase something at the end of their search.

When your website is up and running a percentage of that internet traffic will be drawn to your site via Google search engines as well as Bing, Yahoo and the rest. Your site will show up in the search engine results pages or serp’s, and searchers will click on your listing and be directed to your piece of the online real estate. They will read the site content and see what it is that you are offering that answers their search query. So you’ll be helping these people and earning revenue in the process.

When you build up a niche site that will attract daily visitors your internet space becomes your point of contact with your chosen and targeted audience. Your website becomes the online platform and market where you share and care for your audience and all of those browsing the internet.

Why have a niche site

Is the whole point of having your website to simply sell a product(s) to a faceless crowd of individuals that come to our marketplace and buy with as little interacting as possible? Or is the purpose of your internet business to serve and help others in some way, to solve their problems, help them acquire information and/or purchase a product or two sold from your site?

I hope that you choose the latter of the two for a mindset because the first method will not reap the rewards as well as the latter and the visitors will possibly not be comfortable enough to make a purchase but jump to another site with more personality and service in mind.

You should choose a niche that excites you, one that you want to be active within as you build up your website and create a special place, on your internet real estate property, that will continue to grow in value as time goes by.

By answering questions, offering them quality content, on relevant topics and being there to help them in any way, the chances of them coming back and maybe even making a purchase increase. You become their authority on the subject and they become a long time customer or client of yours if all goes well. You can also recommend or promote your own or someone else’s eBooks, motivational books, videos and other things related to the website niche that your visitors would like and find useful.

The important thing to remember is that real people are reading, searching and need help. They should be kept in mind before each article is written and their comments answered within a day or two.

Here are 12 great reasons to have a niche website:

Low Start-Up Cost: The financial investment for creating your own website and getting started in an online business pales in comparison to starting a brick and mortar business. For example: To start a small house painting business one would need a dependable truck, van, storage, spray machines, pressure washer, cash on hand for any number of unexpected costs that might arise, including the repair of the vehicles and machines. All of this totals thousands just to get started. Need I go on… An online business can be started and built up to a thriving revenue earning site for a few hundred dollars per year.
Having your own product is not required: There are millions of products, items, and services that you can become an affiliate to and sell online, ex. Amazon, eBay, Home Depot, CJ Affiliates, Bass Pro and hundreds of others. There are so many products that someone can promote and make a sales commission that the hardest part is to choose just what it is that you want to promote first.
No Overhead Cost: There are no offices to rent and electricity bills to pay each month or employees to hire with the taxes and workman’s compensation insurance and more, all needing to be prepaid and regularly paid. In the case of an online business, all that you really need is a laptop computer, an outlet to plug into and an internet connection.
No Storage Space Required: Most offline service businesses need to have or rent a storage space for their machines, office equipment and materials. With an online business, everything is stored on the computer, backed up and easy to access.
Focus on drawing targeted customers: With a good keyword tool you can get in-depth statistics on exactly what “keywords” are used to search for an item, how many times per month and how much competition there is within that keyword. Much more information can be gained from a good keyword tool (Jaaxy Enterprise Keyword Tool) so that you can target a specific like-minded group for your outreach efforts.
No handling customer refunds or complaints: This is a good one as the affiliate just promotes the product and leaves the customer refunding and complaints to that merchant’s department. The affiliate doesn’t want to promote a product with a high return rate or one with a lot of complaints as there are millions of other products to promote.
Write about topics that interest you: By choosing your website niche you’re also choosing the subject that you will be writing a lot of quality usable content on. Information that internet surfers can find and use to find answers, solve their problems, show them how to do something, or purchase a product.
You can earn passive income: Revenue that you earn even though you aren’t actively working. Another name for passive income is residual income. With such a huge online audience there are many affiliates earning six and seven figure incomes. Most affiliates also have more than one website and some have many.
Even while you’re sleeping your site is always open: This is awesome as your site is open for business in every zip code or region, 24/7, whether you’re sleeping or on vacation. No need to hire someone to watch the store and take care of customer issues.
Work from home or anywhere: Another great reason for an online business is that you can be anywhere that there’s an internet connection and with your laptop, you can completely run your business. It doesn’t matter if you are in China or the US, with an internet connection you can run your business 24/7 from anywhere in the world.
Will generate sales income for years to come: Once the niche website is built up and starts earning revenue each month you’ll keep on building and growing the business and it will bear fruit for you indefinitely and the sky’s the limit as to your options and potentials.
One site is all you need to earn a full-time monthly income: This is so true, however, when you start making money online you will see other ways to earn and naturally branch out from there. Enjoy the journey but one site properly built up and optimized can pay all of your bills and much more.

Bonus:

You can have multiple websites: How many websites can you handle, some affiliates have ten or more. You can have a cool Amazon site, one for eBay, ClickBank, etc, all earning a very nice monthly income. That’s how many affiliates get into the six and seven figure earnings.

Make sure that you only recommend things that are of quality and items that you would purchase for yourself. Only sell quality products because your reputation will grow continuously as time goes by, and that reputation should be for promoting quality products. Your role as an affiliate is to give an honest opinion and advice based on up to date information. You should feel like you are helping them make a wise choice or decision. I’ve listed only a few but there are more than 12 great reasons to have a niche website.

Improve Your Customer Service With Online Tracking Details

Long gone are the days of guessing when your package would arrive after delivery. If you are a business owner and are considering adding parcel tracking to your brand, now is a great time. There are a few larger retailers who do not offer customers a special number with each purchase to help them know exactly when their special order will arrive. Though this is an added step and a slight expense, it can give your brand a boost that your customers will greatly enjoy.

Keeping customers informed about the status of their shipments can be greatly beneficial not only to them, but to you. Though it may seem like an annoyance to add this feature to your brand at first, it can actually completely lower the amount of time you put into each order. When a customer has questions about their recent order and when it will arrive, the first thing they will do is contact your customer service team. This requires you to take your time to look up their order and answer these questions, which can really add up.

When they can look at their purchase tracking number and see exactly where the package is located, it lowers the chance that they will contact you directly. This lowers the time you and your team have to put into each order. The time you will save can go to doing other jobs that need to be completed. Overall, this saves you time and essentially money.

Something that is often overlooked when businesses add this feature is that it can actually give you higher opportunities to make sales. When a customer places an order, they will then continue to visit your website often to look over the status of their parcel. Each time they visit gives them another chance to see a new item they might also want to purchase and gives you an opportunity to make additional sells. Overtime, this can really add up and greatly benefit your company.

Of course, one of the biggest benefits is that it just makes you look good as a brand. Customers are more likely to shop with a company that is interested in giving them the easiest and best shopping experience. When they can look online and see exactly when their package should arrive, they are more likely to shop with you. Plus, you can be more proactive because you will know quickly if any shipping issues arise, such as a natural disaster or weather issue causing delays, and you can relay this information to your customers.

Also, most individuals like to feel like they are in control. Having the chance to track their package directly gives your customer more control over their items and where their money went. Plus, it gives your customers the chance to plan around the arrival time of their package so that they are prepared for its arrival. For example, if they like to be home when a parcel is delivered, they can plan their day accordingly.

Overall, though offering parcel tracking can be an inconvenience to your company at first, installing this type of software can be extremely beneficial overtime. Your customers are much more likely to make repeat purchases if they can see firsthand when their orders will arrive, plus it adds transparency to your company’s shipping practices. Though it can add some costs to your company initially, it will pay for itself in the long run with chances for repeat purchases and added traffic to your website. Even if your company is not exactly a retailer, adding these options to any company that sends parcels regularly can benefit your brand.

What Is a Website Backup and Why You Need One

Most businesses now have a website and in order for that website to be live it must be hosted on a server. The IP address of the server combined with your business URL is what delivers the stuff you’ve been looking for. It might sound complex, but it is simple fit the people who set it up, configure or maintain it!

What could go wrong?

The server where your website files sit, whether that be ‘in the cloud’ or in a freelancers spare bedroom, is a physical piece of hardware, and that makes it vulnerable to failure. This failure could be down to a number of things:

Security breach

Everyone that has heard the word ‘website’ has also heard the word ‘hacked’. Hacking is a major issue that you have to face. There are many ‘types’ of hack, from a brute force attack – which is an automated ‘bot’ guessing thousands of passwords a minute – to more sophisticated breaches. For example those that get into the root files through something like a plugin, and install malware on the website itself. Whatever the hack is, they cost a lot of time and money, not to mention the loss of credibility with customers. Doing all you can to minimise the chances of a hack occurring, or reducing the impact when it does, is only a good thing.

Accidental deletion

To clarify, the site files and the database sit on the server and power the whole website. You won’t (or shouldn’t) ever need to concern yourself with these, only your web developer or hosting company will ever touch them. It is possible, because humans are involved that there may possibly human error and someone deletes your site off the server. Think about that – someone just simply deletes your whole, entire, website with a couple of errant clicks. A reputable company hosting your site with really good infrastructure, will take a copy of the entire server every night and transfer that to another completely separate server. However if it is a small company or a friend hosting your site, it is highly likely you now have no site at all and no way of retrieving it.

Malicious deletion

One thing that is less common, but something to consider is malicious deletion. You may have a disgruntle employee with access to the content management system (CMS), the facility that allows you to make all the content updates. They may not even work for you anymore, but if their access credentials haven’t been changed, they can log in and cause all kinds of damage. While they might not be able to delete the core site files (the actual site architecture), they would be able to delete all the content that is on the site, or perhaps worse, write all manner of ‘inappropriate things’. With content deletion you would notice, with new content slipped in, you may not. If they have access to the server and the site files, you may have an even bigger problem on your hands.

Server Failure

A server is a piece of physical hardware, and therefore it can break, no different from your laptop or your phone. If the site isn’t backed up, then the inability to get the server working will mean that your website cannot be restored.

How can I avoid these things happening?

Ensure you have a good policy in place that allows you to monitor who has access to what, and as soon as an employee ceases to work with you, or there are employee relationship issues you can restrict, or remove access to avoid any issues.

There is a step that you can take however which means that you’re covered for every eventuality, and that is having a robust backup schedule in place. So how do you get this?

01 – Find out who hosts your site and their backup regime. What is the disaster recovery plan? Just in case the worst happens

02 – Ask if you can get a physical copy of your website site files and database sent over to you as a zip file, so if the absolute worst happens, and your site is completely deleted, you have a copy of your site on your hard drive

03 – If a backup schedule is available, ask what it is and establish whether it is enough. For instance if the site is backed up every three months but you add and amend content three times a week, you stand to lose a fair bit of content. Ideally you want it backed up every night

04 – Make sure that you check your site regularly for any issues and that backups from longer periods are saved. If your site is backed up every night and you have been hacked, each new backup will overwrite the old one – effectively a bad copy replacing your existing good copy. Unless you establish you’ve been hacked immediately, your restore copy (from the night before) may not be the clean version. This is why you need a series of backups taken so you can go back to various points in time with a ‘clean copy’.

05 – When you write content for your website, make sure it is saved elsewhere as opposed to just being added to the website directly. That way if the worst happens and your content is wiped, you still have a copy of it to paste back in the CMS – for example as I write this blog, I’m writing it and saving it as a Word document so I can retrieve it if needed in the future.

06 – Make sure you keep your website and plugins up to date, and ensure you have as few people as possible with access to the server and the CMS, and those that do have really solid passwords so there is less chance of a security breach.

How Square Daisy can help with website development and website back up hosting
Having a good hosting package with a decent backup regime is like insurance, it feels like a pain paying for it… until you need it and wish that you had made the investment. We make the process pain free, deliver a great service and help you to understand how it all works, because after all, you only know what you know, and why on earth would you know about hosting infrastructure.

If you’ve recently lost your site through unfortunate circumstances, we can help you get back up and running with a temporary site while we build a bespoke, new one for you. Never waste a good crisis as Churchill said!

How To Develop A Website Content Strategy

A website content strategy is a plan of how you are going to use content material to develop and market your online business. Content isn’t just limited to written text. It can involve videos, polls, graphics, images and many other things which make your website more interesting for your readers.

There are two fundamental components of a website content strategy:

The content material you actually publish onto your website. This includes, how frequently you publish, what you write about, how far in advance you plan and produce the content, etc.
The content you use to promote and market your website, such as social media posts and emails to your subscriber list.

Why Is A Content Strategy Important?

Having a strategy means you can plan ahead. Instead of simply publishing a new post on any random subject, you can plan subjects strategically based on special offers, the time of the year etc. Planning ahead also helps you post on a regular, steady schedule. This is important for keeping readers interested and the search engines happy, as they like new content.

Creating An Online Content Strategy

Regardless of how valuable your content is, if you publish a huge chunk of text that looks boring, you won’t get many readers. The eye isn’t drawn to large sections of text. This is why it’s so important to have different types of content on your website when promoting your online business.

Video

Videos are one of the top ways to bring in more traffic and keep people on your website for longer. There are numerous ways to make videos and it doesn’t mean you have to stand in front of a camera. You can create videos using just text, images and a voice-over.

Interactive Content

Polls and surveys are a great form of interactive content. People enjoy interacting online. It makes it more interesting for them and encourages them to stay on your website for longer. This drives up your income and boosts the reputation of your business, thus causing it to rank higher in the search engines.

Social Media

Having a live feed of opinions people are making about your content can encourage people to visit your website. Posting testimonials that people have given about your business will also make good quality content that people will want to read. You could even invite some of your regular readers to be interviewed for your next blog post.