Long gone are the days of guessing when your package would arrive after delivery. If you are a business owner and are considering adding parcel tracking to your brand, now is a great time. There are a few larger retailers who do not offer customers a special number with each purchase to help them know exactly when their special order will arrive. Though this is an added step and a slight expense, it can give your brand a boost that your customers will greatly enjoy.
Keeping customers informed about the status of their shipments can be greatly beneficial not only to them, but to you. Though it may seem like an annoyance to add this feature to your brand at first, it can actually completely lower the amount of time you put into each order. When a customer has questions about their recent order and when it will arrive, the first thing they will do is contact your customer service team. This requires you to take your time to look up their order and answer these questions, which can really add up.
When they can look at their purchase tracking number and see exactly where the package is located, it lowers the chance that they will contact you directly. This lowers the time you and your team have to put into each order. The time you will save can go to doing other jobs that need to be completed. Overall, this saves you time and essentially money.
Something that is often overlooked when businesses add this feature is that it can actually give you higher opportunities to make sales. When a customer places an order, they will then continue to visit your website often to look over the status of their parcel. Each time they visit gives them another chance to see a new item they might also want to purchase and gives you an opportunity to make additional sells. Overtime, this can really add up and greatly benefit your company.
Of course, one of the biggest benefits is that it just makes you look good as a brand. Customers are more likely to shop with a company that is interested in giving them the easiest and best shopping experience. When they can look online and see exactly when their package should arrive, they are more likely to shop with you. Plus, you can be more proactive because you will know quickly if any shipping issues arise, such as a natural disaster or weather issue causing delays, and you can relay this information to your customers.
Also, most individuals like to feel like they are in control. Having the chance to track their package directly gives your customer more control over their items and where their money went. Plus, it gives your customers the chance to plan around the arrival time of their package so that they are prepared for its arrival. For example, if they like to be home when a parcel is delivered, they can plan their day accordingly.
Overall, though offering parcel tracking can be an inconvenience to your company at first, installing this type of software can be extremely beneficial overtime. Your customers are much more likely to make repeat purchases if they can see firsthand when their orders will arrive, plus it adds transparency to your company’s shipping practices. Though it can add some costs to your company initially, it will pay for itself in the long run with chances for repeat purchases and added traffic to your website. Even if your company is not exactly a retailer, adding these options to any company that sends parcels regularly can benefit your brand.